Building authority through strategic digital PR and backlink acquisition
As part of a wider SEO strategy, Zest Media Group delivered a targeted backlink campaign for St John’s College School designed to strengthen authority, improve trust signals and support long-term organic growth.
The campaign focused on securing relevant, high-quality backlinks from trusted media, parenting and education publications.
25 +
High-Quality Backlinks Secured
DR 70-91
Authority Range of Placements
3 Point Increase
Domain Authority Growth
National & International
Media Coverage
Our solution.
The campaign combined digital PR with editorial outreach to secure backlinks from authoritative publications aligned with both education and parenting audiences.
Activity included:
Media outreach
Editorial placements
Contextual link building
Internal page targeting
Anchor text diversification
Authority-building content campaigns
Coverage was secured across national and international publications alongside respected parenting and education websites, helping to strengthen the school’s backlink profile and improve overall domain authority.
Summary.
The campaign delivered a balanced mix of authority-building media placements and highly relevant education-focused coverage, helping St John’s College School strengthen its online presence and support long-term SEO performance.
Let’s work together.
From beautifully designed print spreads, to results driven digital campaigns, see how we’ve helped our clients to grow their businesses and deliver amazing results.
