Driving a 136% increase in organic clicks for one of Cambridge’s leading independent schools
St John’s College School is one of Cambridge’s leading independent schools, with a reputation for academic excellence and a strong focus on nurturing confident, curious learners.
The school partnered with Zest Media Group to increase its visibility in search, strengthen its position against competing schools in Cambridge and drive more prospective families to key admissions pages through organic search.
1.5 Million
Search Impressions
32,000
Organic Clicks
136%
Increase in Organic Clicks
149%
Increase in Search Visibility
Our solution.
Our strategy focused on increasing visibility for both branded and non-branded search terms, helping St John’s College School appear earlier in the admissions journey when parents are actively researching schools.
The campaign included:
Technical SEO improvements
Keyword research and content optimisation
Landing page enhancements
Search visibility monitoring
Competitor analysis
Ongoing performance reporting
As visibility grew, the school began ranking for highly valuable searches including private schools in Cambridge, independent school Cambridge and boarding school Cambridge, helping attract families who may not have previously been aware of the school.
Summary.
Over a 12-month period, St John’s College School significantly increased its organic visibility and search traffic, establishing a stronger presence across highly competitive education searches and creating a sustainable foundation for future growth.
Let’s work together.
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